Catherine Choi, Founder & President, SoYoung



As a design conscious lifestyle brand and 2018 Dragon's Den pitch winner, SoYoung had a clear niche opportunity in elevating lunch - and a clear directive for accelerated growth. JC+CO was brought in as a retained growth strategy partner to assist the brand in moving from the baby and kids' market to the adult lifestyle market.


Accessories, fashion, lifestyle, omnichannel retail


Growth acceleration focus:

Go to market strategy, sales strategy, brand strategy, innovation strategy, financial strategy, market expansion strategy



"The value that Jacquelyn brought to my business has been immediate, specific, and action-oriented.


Prior to working with her, I was overwhelmed with the vague ideas of the many directions I could take to move my business forward and hence found myself in a sort of limbo. Jacquelyn quickly honed in the key areas that I needed to focus on in the short term, building out the long term strategy at the same time so I could see how all the pieces fit together and what we were working towards. Her energy, enthusiasm, and belief in the process allowed me to glimpse a new possibility for my business. JC+CO has radically transformed what is possible.


She is unique in that her genius lies equally in the sales, marketing, and PR side of the business, as in the numbers part of the business. I feel tremendously grateful and lucky to have the opportunity to work with Jacquelyn and am constantly in awe of her generosity of spirit and support towards fellow entrepreneurs."