Designing growth and go to market strategy is like growing a weird, cool little plant, guys.

When I started this business, my objective was to scale exceptional consumer product brands with superstar growth strategy, financial obsession, and go to market done as good as it gets.

 

As background: I have been a growth-obsessed entrepreneur for a very long time. I've advised and activated growth strategy and go to market strategy for customers around the world, from Fortune 500s to baked-from-scratch startups. I've scaled and systematized and recreated and exited a number of businesses, from simple private sales to complicated private equity deals. While I was fortunate to work on lots of biggies over the years, what always hit me in the heart was working with crazy-ambitious innovators.

 

 

At the age of 40, I realized that this was the Big Mission™ of my life: designing a modern, hands-on, results-obsessed management consulting firm with deep digital expertise and the scrappy, just-get-it-done heart of the entrepreneur to power up innovative consumer product brands. (Some call this Consulting 4.0. I mostly just call it doing the work.)

I deeply believe in the power of innovation to change communities, to change economies - to change the world. I've studied it, I've taught it, and I've lived-and-breathed it from the bottom of my soul for the last 20+ years.

Our team brings the financial acumen, data-centricism, and operational diligence (read: results obsession) of the top tier management consultant alongside the problem-solving instinct and natural curiosity (read: creative resourcefulness) of the entrepreneur

 

 

So how does this help you?

 

 

Well, data tells us that the top challenges faced by high growth innovators include:

 

  • Hunting down top talent (read: acquiring best in class people);
  • Managing cash flow (read: nearly 70% of the best bootstrap it); and
  • Not having had experience scaling a high growth organization (read: accessing expertise).

 

Everyone talks about the gap in access to capital when it comes to innovation.

 

My obsession, on the other hand, is the immediate gap in access to top-notch strategic expertise, to results-focused thinking ... to that game-changing information that the big guys get. (I mean, information is power, right?)

 

So here's my little dream: if we could empower innovative businesses with access to top notch thinking, advising, and tools... and co-design high-impact, modern roadmaps for growth strategy together, how much could we move the needle?

 

 

That's the goal, baby.

 

 

So let's grow.