Having spent 20 ambitious years in media, management consulting, and technology, Scott MacMillan had always led his life plans through digital - until his son was born. With an eye on being more present in the moments of his life, he set about creating a minimalist, analog accessory designed to deliver tech-free productivity and presence in single-day increments. JC+CO was brought in as a retained partner to develop the brand platform and go to market strategy, through the company's Kickstarter launch - which well exceeded its goal - and beyond.
Accessories, fashion, lifestyle, omnichannel retail
Growth acceleration focus:
Brand platform, go-to-market strategy
IN SCOTT'S WORDS:
"JC+CO provided exactly the expertise and experience needed to professionalize our brand, and our go to market activities as we launched our Kickstarter. But the value of the work went well beyond that initial campaign, providing the brand positioning platform that extended to our direct-to-consumer ecommerce storefront and Amazon distribution channels.
Jacquelyn is laser focused, impactful, and comfortably shifts from big-picture to tactical detail as needed. More than that, she’s outcome focused and keeps you accountable for doing what needs to be done to reach your goals.
You couldn’t ask for a better partner for growing your business."